Ross Rubin ( @rossrubin ) contributes Switched On , a column about consumer technology. As it often does at its product introductions, Apple took a subtle swipe at the Flip camcorder when it introduced the video camera-equipped iPod nano this fall. The sales volumes of the iPod nano even caused some to proclaim Apple’s revision of the most popular iPod to be a Flip-killer.

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Switched On: The camcorder strikes back
We first saw the Cisco FlipShare TV hit the FCC just over a month ago, and now that’s it’s official (well, official in the sense that Walt Mossberg broke the embargo by two hours) we’re still sort of underwhelmed and a little befuddled — although it’s made by Cisco, the Flip-focused media player doesn’t actually connect to your home WiFi network. Instead, the FlipShare software transmits data from your computer using a proprietary USB dongle, which means the player itself is useless unless your computer is on with Flip’s funky FlipShare software running and the dongle connected

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Flip Video FlipShare TV beams video to the big screen